For a large U.K. publisher with over 2,000 titles in print, improving inventory management in North Americawould result in massive savings in overseas distribution and warehousing costs. This customer was willing to explore moving their short-run orders to our BookOnDemand solution.
Traditionally for this customer, all books were printed in London, U.K., then shipped to their warehouse in California, from where they were ultimately delivered to end users across Canada. While this situation may have been ideal when books were being printed and distributed in runs of 100,000+ copies, the value in shipping overseas was quickly diminishing as order sizes shrank. Their objectives were to eliminate the complexity of bringing books to the Canadian market, as well as improve time to market and reduce operating costs.
By using Webcom BookOnDemand for short-run orders, the publisher was able to reduce their operating costs by 35%. They also took advantage of Webcom’s strategic location in Toronto as a publishing distribution hub in North America to further expand their reach into the North American market.
“By printing locally at Webcom, the publisher reduced their operating costs by 35% and shortened time to market by 4 days.”