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Digital printing is no longer just an alternative for short runs on a fast turnaround. The possibilities have become unlimited. Recognizing this fact, Webcom has launched Digital Print Technologies (DPT). "We now have full in-house manufacturing capabilities, " says Elliott Good, Digital Marketing Manager. "We are up and digitally running." The system was custom-configured to address the specific needs of Webcom’s book publishing markets. Making the right choice about the various technologies meant careful consideration of system integration and output quality. "By integrating the best available technology, Webcom has established a unique capability, " says Elliott. "We are able to bring new benefits to our customers. " Webcom’s Digital Print Technologies will be offered in four key services as customer requirements develop: Title Value Management, Personalization, Custom Publishing and Print-on-Demand. TITLE VALUE MANAGEMENT Title Value Management is a service designed to maximize customers’ revenue opportunities over the entire life cycle of each title. That means looking closely at the requirements of each stage and using the most appropriate printing technologies. For the first run and first reprint, the offset press usually offers the most cost-effective solution. For introductory copies and to bridge between print runs, digital printing often makes better business sense. 
PERSONALIZATION Personalization is made possible because the digital printing process also allows for the changing of the image (text and graphic elements) on every impression created. With our sophisticated page-makeup software and the appropriate database, we can easily create several different versions of the same publication. In fact, we can personalize every single copy of a book or catalog - providing our customers with exciting promotional opportunities. 
CUSTOM PUBLISHING Custom Publishing is one result of the convergence of digital layout files, the Internet and digital printing equipment. Webcom can set up a special web site that allows the customer’s end-users to choose the content of the book, catalog or manual they want. Once they have made their decision, they place their order and Webcom handles the rest. PRINT-ON-DEMAND
Options include direct access to full-colour digital print services through the Webcom web site, access to the service through a customer’s own web site or access through a new, dedicated web site. "We’re looking forward to exciting new e-relationships which will offer fast service, maximum convenience and new opportunities to our customers, " adds Elliott Good. With its new digital printing equipment and proven offset press capabilities, Webcom is truly the single-source supplier for all your printing needs.To explore the unlimited opportunities provided by digital print technologies, please talk to your Webcom sales representative. Increase revenue and decrease costs Economical Short Runs Fast Turn Around Direct Distribution Single Source Supplier Online Ordering WEBCOM LIMITED – books and beyond
3480 Pharmacy Avenue,
Toronto, Ontario M1W 2S7
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Print-on-Demand offers customers the option of initiating printing services over the Internet. With an automated, web-based process, the manufacture of small quantities of books becomes viable.