Webcom and EDge
Smarter Marketing for Higher Education

Gone are the days when universities and colleges could rely on a printed course catalog alone to attract new students. Now smart educational marketers are using a combination of web sites, course catalogs, videos, CD-ROMs and more. That’s why Webcom and EDge Interactive Publishing have joined forces to offer a new service called Integrated Educational Marketing.

"Webcom has been producing course catalogs for over 30 years," says Paul Kennedy, University and College Division Leader at Webcom. "EDge brings expertise designing web sites and interactive CDs for the educational market. Together we offer the best of print and new media in one package." The printed course catalog, readily accessible and often retained for long-term reference, is still the most used vehicle. However, tapping into the latest developments in new media is critically important for the educational market. "The largest target group for post-secondary education has grown up with computers," says Chris Wilkins, President of EDge. "They are very comfortable using the web and alternative media to find information about universities and then corresponding by e-mail." Chris goes on to say that the image of a college or university can be greatly enhanced when it offers access to information through new media. "It’s simple," adds Paul Kennedy. "The use of new media in a marketing campaign tells the prospective student ‘We understand you and your world. Come study with us.’ "

Saint Mary's College of the Woods e-Tour

Based in Toronto, EDge Interactive Publishing offers four key products to the educational market: web site development, interactive course catalogs, e-Toursª and perhaps the most exciting, the Multimedia Viewbooksª custom CD. This superb marketing vehicle contains videos, voice-overs, pictures, 360-degree panormas, animation, and music. "Multimedia Viewbooks are crossplatform compatible, " says Chris. "That means they work on all computers in any country around the world. A CD-ROM can hold a complete course catalog and application forms. With the click of a mouse, users can be linked directly to the Internet."

"Combining print and new media is one more way we offer our education customers a single-source solution, " says Paul. "The benefits include better budget control and more effective, integrated results. Webcom has always believed in meeting the special needs of this unique market. This is one more step up the higher education ladder."

For further information about Integrated Marketing Solutions, please call Paul Kennedy at 1-800-665-9322, ext. 301.

WEBCOM LIMITED – books and beyond    3480 Pharmacy Avenue, Toronto, Ontario M1W 2S7

1-800-665-9322  Sales Offices in Canada and the U.S.   Head Office: Toronto, ON
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