Digital Print Technologies

Increase Revenue.
Decrease Costs.

Digital printing is no longer just an alternative for short runs on a fast turn-around. The possibilities have become unlimited. Recognizing the tremendous opportunities for book applications, Webcom launched Digital Print Technologies (DPT), with full in-house manufacturing capabilities.

Webcom's Digital Print Technologies provides four key services:

• Title Value Management
• Personalization
• Custom Publishing
• Print-on-Demand

Title Value Management

Title Value Management is designed to maximize customers' revenue opportunities over the entire life cycle of each title. That means looking closely at the quantity requirements of each stage during the cycle and using the most effective printing technology. While Webcom's Offset Technology provides efficient production of longer runs, Digital Print Technologies can be applied for short runs of promotional or advance copies, to bridge gaps between releases, or for titles out of print. With Title Value Management, you can optimize the life of any title - reducing inventory costs and maximizing revenues.

THE BENEFITS OF TITLE VALUE MANAGEMENT
THROUGHOUT THE LIFE CYCLE OF YOUR TITLE

	Promotion SELL SOONER AND WITH MORE CONFIDENCE
	Sell earlier in the publishing cycle Use high quality, personalized promotional blads Improve forecasting accuracy
	Title Launch REDUCE THE RISK
	Introduce a title in smaller quantities Don't tie up working capital in inventories that may not sell
	Title Maturity (Full Release) MATCH PRODUCTION TO DEMAND
	Print only what you need, when you need it Pay the same unit cost for any quantity Webcom uses the most cost effective technology for each quantity (digital or offset)
	Decreased Demand MAXIMIZE YOUR SALES
	Extend the selling life by continuing to fulfill market demand in small quantities Improved economics allow you to reintroduce backlist or out-of-print titles
	Keep in Print PLAN FOR FUTURE SALES
	Set up digital archives for Print-on-Demand Virtual inventories eliminate out-of-print titles Feed evolving, online publishing models

Personalization

Personalization is made possible because the digital printing process allows for the changing of the image (text and graphic elements) on every impression created. With Webcom's sophisticated page-makeup software and the appropriate database, several different versions of the same title can be easily created. In fact, Webcom can personalize every single copy to provide customers with exciting promotional opportunities.

Custom Publishing

Custom Publishing is an exciting development in the convergence of digital files, the Internet, and digital printing equipment. Webcom can set up a special web site to allow customers' end-users to choose the content of the book, catalog or manual from a database of components. Consider the possibilities that this new capability may present to your market.

Print-On-Demand

Print-on-Demand offers customers the option of initiating printing services over the Internet. With an automated, web-based process, the manufacture of small quantities of books becomes viable. Options include direct access to full-colour digital print services through the Webcom web site, access to the service through a customer's own web site or access through a new, dedicated web site.

Unlimited Possibilities

Webcom's Digital Print Technologies offer a wide range of benefits:

With economical short runs…

• Increase revenue with an expanded new title list
• Capitalize on investments by extending the life of older titles
• Create new sources of revenue by reviving backlist titles
• Increase sales by creating new versions of existing titles for specialty markets
• Enhance promotional activities with advance and review copies
• Improve quality of products by incorporating feedback from advance copies
• Minimize risk through more accurate estimates of demand
• Save on inventory costs by producing only what you need
• Eliminate obsolescence costs

With Fast Turn Around…

• Increase revenue by being first to market
• Improve cash flow with just-in-time production
• Enhance customer service by improving re-order response times
• Save on the costs of carrying inventory

With Direct Distribution…

• Save on warehouse & distribution costs
• Improve delivery times to customers

With A Single-Source Supplier You Will…

• Save on administration and purchasing costs
• Simplify ordering with a single point of contact
• Manage budgets based on life of title vs. individual print runs
• Maximize publishing revenue by reformatting content to CD or web-based products

With Online Ordering…

• Simplify the way you do business
• Save administration time
• Improve access to products and order history
• Single source supplier