A team made up of specialists means that you deal with sales representatives that understand the pressures of budget constraints and delivering information both in print and digital format.

• Differentiate your school.
• Attract and retain today's students.
• Reach out to all your markets.

Universities and colleges today face new and complex marketing challenges, as well as the challenges of enrollment management and streamlining communications. With over three decades of experience as a full-service book manufacturer, specializing in the production of school catalogs, Webcom can help universities and colleges meet these challenges and realize their goals. Our integrated Educational marketing group has the resources, skills and expertise to produce a complete range of communications products - on time and on budget.

a) Printed Catalogs

Webcom's Integrated Educational Marketing group will work with you to produce a course catalog that stands out and reflects your institution's unique identity and culture. We'll guide you through the entire process - from design to distribution. Our comprehensive solutions include Computer-to-Plate technology, Otabind - a unique binding system that allows catalogs to lie flat and withstand wear and tear and a wide selection of in-stock papers. Your course catalog will make sense for your budget, helping your institution achieve the highest standards of efficiency.

b) Digital Print-On-Demand
Through Webcom's in-house Digital Print Technologies, we deliver economical solutions for books or catalogs that need to be customized or produced in small quantities. Digital Print Technologies also provides a quick and economical way to produce other campus publications like customized professors' texts or lab manuals.

c) Multimedia ViewBooks
Multimedia ViewBooks are an effective new way to attract students and link them to your school. They showcase your institution with video, images, animation, 360 panoramas, voice-overs and music - customized and delivered on a CD-ROM. They can also link students, counselors and parents directly to your web site.

d) Campus E-Tour
Campus e-Tour is an outstanding new tool that allows you to deliver your ViewBook information to students quickly and easily. As a small e-mail attachment, the e-Tour can be linked to your web site, or sent directly to interested students.

e) Web Conversion
Using our unique Web Conversion technology, experienced technicians will convert your print files to HTML or PDF formats for use on the Internet. We can even make images, covers, and other elements from your catalog available for promotional purposes on the Web. In fact, Web Conversion offers ingenious ways of earning extra value from your print investment.

f) Web Site Design
We can help you plan and design a dynamic new web site or work with you to update your existing site. From fully interactive course catalogs and interactive student testimonials to faculty bios complete with audio and video, we can deliver web applications that will appeal to all your audiences.

Dynamic and Targeted Solutions

Whether it's print catalogs or new media design and development, Webcom's Integrated Educational Marketing group offers a wide range of benefits. These include:

• More powerful marketing tools: our line of new media products - web and CD-ROM design, e-Tours and Multimedia ViewBooks will help differentiate your school, attract and retain today's students, and bridge on-line distance learning.

• Smooth workflow and quick turnarounds: Webcom maintains complete book and digital production facilities under one roof.

• Save time and money in prepress: our complete digital prepress includes a film-free Computer-to-Plate system, Remote proofing which saves shipping hardcopy proofs; and seamless reformatting of print files for alternative media.

• Maximize the value of your media assets: text and graphic components of your files can be reformatted and used for high quality print our multimedia products.

• The right print technology for your job: Offset print Technologies for longer runs, Digital Print Technologies for short runs, and customized catalogs are among the many options.

• A choice of binding options: along with a range of standard book binding methods, we offer our unique lay-flat Otabind system - a revolutionary binding method that allows books to lie flat, stay open and withstand the wear and tear of frequent handling.

• A variety of paper options: we carry a large in-house inventory of paper in various grades to suit your catalog needs.

• Fulfillment and distribution: this extension of our manufacturing process allows us to take care of your warehousing and fulfillment needs.

For more information on any of our products and services please call 1-800-665-9322 or e-mail universitypub@webcomlink.com.