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10 Catalog Strategies to Win You More Business
There are almost 300,000 industrial distributors in the U.S. generating almost $2.3 trillion in sales. It is a competitive marketplace - so just how do you succeed in differentiating your business from your competitors? |
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Q. What should a distributor look for in a catalog or new media supplier? A. Avoid complicating the catalog publishing process unnecessarily, look for a turnkey supplier that has the in-house capability to collect your content, manage the high tech aspects and print your catalog. In other words, stay with what you do best and have a specialist company handle catalog publishing.

Electro Sonic gets a total solution for their catalog
JJ Hammond gains marketing strength from Webcom's Digital Content Manager
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Issue No. 20 / September 2006

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