How to Reduce your Catalog Investment by Using Coop Funds Catalog funding strategies are an integral part of the industrial distribution marketplace. For a distribution company, the catalog may be the single largest investment in non-people assets that a company makes. Therefore, ROI needs to be a measure of both increases in sales as well as decreases in operating costs. The ability to recover investment money through support from trading partners helps offset some ongoing cash flow pressure when making this significant investment. full story >> Q. A catalog is a significant investment. How do I budget the cost for a catalog and is a catalog necessary? Publishing a catalog can constitute the largest single marketing cost in your annual budget. When planning our catalog budget, make sure you account for all the real input costs such as costs for production, printing and distribution. Don't neglect to factor in cost recovery opportunities through trading partner support... continued >> Electro Sonic gets a total solution for their catalog Based in Toronto – with six locations across Canada, Electro Sonic Inc. is a leading Canadian broad line electronic component distributor. Electro Sonic has been building partnerships with Canadian businesses for over 50 years, and prides itself on representing more than 180 world-class manufacturers. Webcom Limited brought a total catalog solution service to the company.   full story >> JJ Hammond gains marketing strength from Webcom's Digital Content Manager   full story >> Catalog printing and production glossary of terms The value of email campaigns Digital Content Management Online Catalog Development Webcom Catalog brochure Toronto Catalog Summit - June 7th Join us for a unique learning opportunity to get first-hand tips from experts in your industry. You’ll meet other distributors and get the chance to exchange ideas and information that will help you build your corporate identity, increase market share and ultimately improve your bottom line. details >> Microsoft recognizes Webcom full story >> New & improved paper portfolio full story >> About Webcom | Markets | Catalog | Contact Us Webcom Limited 3480 Pharmacy Avenue, Toronto, ON, M1W 2S7 TF 1 800 655 9322 T 416 496 1000 F 416 496 1537 www.webcomlink.com webcom@webcomlink.com

Issue No. 17 / May 2006 Electro Sonic turns to Webcom for a total catalog solution Toronto Catalog Summit The value of email campaigns Catalog printing and production glossary of terms Microsoft recognizes Webcom New & improved paper portfolio Design tips to reduce catalog costs 10 catalog publishing don'ts