Issue No. 15 / August 25, 2005

Catalog Publishing - Delivering on your Plan!

In our previous issue of The Bottom Line (No. 14) we reviewed some critically important elements of planning for a new catalog project. These starting points included a Market Assessment, Budget, Content Plan and Timelines/Milestones.

Q. Can someone explain what a Digital Content Management System really is?
A: Let's answer that briefly by taking a look at the component words.

Q. Elements of being best at the Supply Chain game . . .?
A: High performers maintain a close level of contact with customers and their supply chain partners. These contacts are multi-level bringing together counterparts from IT, Sales and Logistics...
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