Issue No. 13 / May 13, 2005

10 Catalog Strategies to Increase Sales

There are almost 300,000 industrial distributors in the U.S. generating almost $2.3 trillion in sales. That is a competitive marketplace - so just how do you succeed in differentiating your business from your competitors'?

Q. What are key considerations in designing and managing a web site?
A: Think like your target audience. Remember NAPA. Know your competition. Keep your content and technology current.
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