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Getting customers to choose your company!
 Price, quality and availability are key measures of vendor performance although there is little differentiation to be gained on these buying influences alone. In today's competitive environment leadership in the supply chain now comes from vendors committed to other areas that are equally important because they deliver measurable value to your end-user customers: cost reduction, e-commerce capability and technical assistance. Increasingly, distributors are developing catalog strategies, both in print and online, to respond to these expectations. Below are some trends as they relate to end-user expectations and vendor solutions.
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