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CO-OP FUNDING SUPPORT: Recovering investment money through support from trading partners
Catalog funding strategies are an integral part of the industrial distribution marketplace. For a distribution company, the catalog may be the single largest investment in non-people assets that a company makes. Therefore, ROI needs to be a measure of both increases in sales as well as decreases in operating costs. The ability to recover investment money through support from trading partners helps offset some ongoing cash flow pressure when making this significant investment.
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