News Release

FOR IMMEDIATE RELEASE:

S.B. Simpson Group Selects Webcom for
Web Development and Content Management

Burlington, ON - December 7, 2004 - Webcom Limited and S.B. Simpson Group Inc. entered into an agreement to design and rebuild S.B. Simpson's website and increase functionality with features and Customer Relationship Management (CRM) tools that will allow for better communication with S.B. Simpson's customers.

The new CRM tools will provide S.B. Simpson with the following:

  • Customer portal, where customers can log in to access additional specials pages, and SB documentation in a document library;
  • Ability to design and manage content for a products e-flyer to be used in e-mail blasts to promote their products in targeted communications campaigns;
  • Automatic reporting that helps them better monitor web trends on their site.

As the company grows and expands its vision, clients of S.B. Simpson will be able to shop online.

Webcom Limited will also build an employee portal (intranet), where employees can easily log and track communications with customers and vendors, as well as receive instant company and employment information.

Explains Scott Simpson, Vice President of S.B. Simpson Group, "In light of the convergence of print and electronic marketing tools today, Webcom is a natural choice for us to partner with for our web initiatives. And their relationship with our distribution network, IDI Independent Distributors Inc., as publisher of IDI's print catalog and designer of their web tools, really adds to the synergy. With Webcom, we had the opportunity to partner with a technology organization that was familiar with our industry. While our business of industrial distribution is a traditional one, the marketing of it is fairly complex and it is rare to find a technology company that is willing to try to truly understand that complexity. As our print and web marketing needs evolve in the future, I'm confident Webcom will be able to help put the pieces of the puzzle together."

S.B. Simpson is a family run business that started with one location in 1960 and is looking at their forty fifth year in business in 2005. S.B. Simpson is currently one of the main players in the Canadian Industrial Distributor marketplace, with 9 branches across the Ontario region. They are also a member of the largest distributor group in Canada, IDI. (Independent Distributors Inc.)

Webcom Limited offers integrated publishing solutions to industrial distributors for print and electronic catalog production. Their team of industry experts rises to the challenge to deliver to the fullest extent of ever-expanding publishing and marketing requirements. Webcom delivers a full compliment of print and e-flyers, CD-Rom, targeted campaigns and web development to supplement print and electronic catalog production through content management.

Webcom Limited was founded in 1975 as an independently-owned company incorporated in Canada and the United States. The company is adorned with an impressive list of awards and industry firsts.

For more information, please contact:
Gerry Cronin, Webcom Limited, Catalog Publishing Division
1-800-665-9322, ext. 338
www.webcomlink.com
gerry.cronin@webcomlink.com

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