Questions and Answers
Q. What should a distributor look for in a catalog or new media supplier?
A. Avoid complicating the catalog publishing process unnecessarily, look for a turn-key supplier that has the in-house capability to collect your content, manage the high tech aspects and print your catalog. In other words, stay with what you do best and have a specialist company handle catalog publishing.
Visit your supplier’s home base to assess the depth of their operation, years in business, experience and references. Make sure that the company you chose will be there for the long haul.
Work with a company that will help you develop an ongoing catalog publishing plan – a long term relationship will support a shared risk and plans to systematically roll out catalog options and enhancements (e.g. web-based catalogs, flyer programs, e-commerce, CRM, etc.)
