News Release

IDI CD-ROM EARNS BEST PRACTICES AWARD

Webcom has worked with Independent Distributors Inc. (IDI) since 2000 to develop a digital content management solution resulting in printed catalogs and cross-media tools such as a CD-ROMs and web site. Webcom has learned that the iditoday CD-ROM produced for IDI has won the Best Practices Award at the National Cooperative Business Association's (NCBA) Annual Conference for Purchasing Cooperatives. The CD was chosen out of 35 entries.

The iditoday CD-ROM was developed in cooperation with the creative team at Webcom’s affiliated company EDge Interactive and was designed to build awareness for IDI and present the organizations offerings in an interactive format. The design team went on location, shot photography for the CD along with a virtual panorama and wrote and recorded the audio script with IDI using Macromedia Director™ and Flash™.

John Morrison, Director of Sales and Marketing at IDI, commented, "We were very pleased with the NCBA award. Being recognized by our colleagues both in Canada and in the United States is especially rewarding. The CD has been a major source of strength for our branding strategy."

Founded in 1981, IDI is a business group of industrial distributors that wish to retain their independence in a rapidly changing and dynamic marketplace. IDI's mission is to advance the interests of its members, customers, suppliers and staff, and to work in harmony towards the continuation of their success in a free enterprise system. IDI currently consists of 100+ member companies in 200+ locations across Canada, employing 2,300+ employees and commanding sales in excess of $600 million.