Questions and Answers
Q. How do I know if I need a Digital Content Management System?
How can I maximize my communications investments to reach as many potential customers as possible?
The future success of your business depends on your ability to build customer relationships across many communications channels. The question is where do you start and is there a way to avoid having to recreate as you go? Considering that 76% of your customers require additional information prior to making buying decisions (Cahners Research), the printed catalog serves as a full-time sales representative in your customers' office all the time. But once the catalog is created – what happens to those valuable digital assets? And can they be easily reused or updated?
It's no longer enough to produce one version of the catalog every year or two; update cycles are now measured in months instead of years. You might have to produce the catalog both in print and online. Perhaps you're under pressure to produce customized versions, or develop a flyer program. And you have to do all this while facing escalating pressure to deliver your product information faster while making do with lower budgets and fewer people.
For many years, print publishing and online publishing were considered two separate workflows requiring twice the effort and time to create and format catalog content. Today, catalogers can take advantage of technologies that support both print and online versions from a single workflow and content source. This saves you money and gets new catalogs, whether they are print or online, to market in less time.
The best way to maximize your investment in building digital assets is through automation. Whether it’s collecting the content from manufacturers, repurposing existing content for use in other formats, such as online, or laying out catalog pages, automating processes can help you meet the demands faced in today's fast-paced business environment. A solution that allows you to create once, use many times will maximize your communications investment and help you reach as many potential customers as possible. Webcom offers these specialized catalog publishing tools as well as a dedicated team of publishing experts.
For more information, please contact Marlin Doner at 1-800-665-9322, ext. 433 or marlin.doner@webcomlink.com.
