News Release

NEFCO selects Webcom Limited for Digital Content Management

FOR IMMEDIATE RELEASE. March 4, 2004 - NEFCO has selected Webcom Limited to produce its print and electronic catalog for the 2004 and future editions. Webcom was selected because its products and services will reinforce NEFCO's catalog strategy as well as support their evolving requirements to extend and strengthen their marketing communications strategies. Specific products and services include NEFCO's semi-annual printed catalogs, a web-based catalog, a possible CD-ROM version of the catalog, a "Web order entry" function for their web-site, and an electronic newsletter to reinforce their catalog strategy result in a stronger awareness of NEFCO with their customers and prospects.

NEFCO Marketing Director, Bryan Moreau explains, "NEFCO was looking for a 'partner' in the publishing field that had the ability to look beyond our Black Book as an event and treat it like a process. The actual printed catalog is only one piece of the overall sales strategy. NEFCO is very interested in Digital Content Management (DCM) because it allows the same components that were used to build the Black Book to be re-purposed. The ability to generate short catalogs specific to one trade, one stage of construction job, or one specific customer really makes all the pieces come together."

Webcom's DCM tools will enable NEFCO's sales staff to reach potential buyers with short catalogs and marketing strategies targeted specifically to them. DCM also meet's NEFCO's objectives of increasing their productivity, shortening the publishing cycles and reducing publishing costs. Comments Bryan, "One of the things we expect our sales people to do is 'become important to the customer' in order to take the sales process from "here's your price" to "what can I do to help you get the next contract?" Webcom is thrilled to have the opportunity to partner in NEFCO's success by bringing them the print and electronic solutions that will help them reach their goals.

For more information about Webcom's DCM and new media solutions, please contact Marlin Doner at 1-800-665-9322 x433, marlin.doner@webcomlink.com.