What are the essentials of a Catalog Publishing System?
Last month we discussed some of the pain points you face when publishing your catalog – capturing and sharing information – problems like delivering information to multiple types of media, making updates faster and easier, and reducing the cost and time to get your catalog to market.
Given those challenges, what's the answer? In this month's feature article we'll look at overcoming the time and budget constraints facing every catalog project. The answers to these challenges are found in systems that allow you to create, organize, manage and deliver your catalog content to multiple media through a single, streamlined publishing workflow. At Webcom we call this Digital Content Management.
Let's look at a typical Catalog Publishing scenario.
