News & Information

Digital Content Management: The Challenge and the Opportunity

Publishers of all kinds agree that maintaining, accessing and delivering content are among the most challenging tasks facing their industry. The ability to develop and modify content quickly, accurately and efficiently is especially important in today’s marketplace where traditional and new media present a host of opportunities.

For starters, publishers have to deal with a substantial, ongoing stream of content that comes from multiple contributors and sources. As market needs change and as new opportunities are identified – all of which can happen very quickly these days – content has to be updated, quickly and accurately. Plus, the final product may need to be produced in various formats ranging from print to CD-ROM to the Web. As a result, speed, accuracy and the elimination of redundancy become even more important.

Webcom has just launched a powerful business tool called Digital Content Management (DCM) – a suite of services that allows publishers to manage large volumes of content in order to capitalize on new business opportunities in a cross-media publishing environment. DCM lets you create, organize, manage and deliver data from a single source – a central digital library. Using this central library you can quickly and efficiently select content to produce any type of document, including books, catalogs, directories, technical and reference manuals for print, CD and Web.

DCM offers publishers unlimited online access to content through a secure system. It allows authorized multiple contributors to create, edit, update and archive content … at will and from anywhere. With DCM, publishers retain full control over the consistency and integrity of the output in all media and through every step, from content collection, design and manufacturing to delivery.

DCM delivers a host of benefits. You have the power to develop and modify content easily and get it to market quickly. With all parties working on one version, costly delays and errors are minimized. By simplifying workflows, writers and support staff are able to collaborate efficiently as there is less time spent on a given project. Most importantly, when opportunity knocks you’ll always be ready to deliver.