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We are embarking on a brand new monthly newsletter that will tackle questions like these head on. Our mission is to challenge MRO Distributors to rediscover profitable catalog strategies. If you want your customers to remember your company, or if you want to stand out from your competitors, then please read on!
     Our first edition deals with the fundamental question: How to get your business to stand out from the competition? Topics for following months are set out in the sidebar.
     We hope that you will join us on this exploration of catalog innovation and that you will discover a few new ideas to drive sales for your company.
     I welcome your suggestions or comments – please contact me at 1-800-665-9322 x 338 or gerry.cronin@webcomlink.com.

Turn up the volume on your business

Do you need to turn up the volume so that your customers and prospects hear your message above the competition? Today’s buyers are inundated with information about products they should or need to purchase. The business purchaser, specifier or influencer receives plenty of input in a month: an average of 39.1 direct mail messages, 20.8 phone calls from salespeople and 6.7 specialty magazines (American Business Press Media Source Book). Each of these media messages are designed to educate and motivate the buyer about product choices and build preference for that particular vendor.

Q: Why would I want a printed catalog - isn't on-line the future?
A: The future success of your business depends on your ability...

Q: Where does the content in the catalog come from?
A: As a distributor, often your content will come from manufacturers...

Q: How do I budget the cost for a catalog?
A: A catalog – print or on-line – is a significant investment...

Q: How much time will I have to spend to work with Webcom on producing a new catalog?
A: Your expertise is critical, both in determining the right product mix...

Q: I am nervous about new technology and custom software – just what are the risks here?
A: Investments are risky when you are not entirely familiar with the publishing process...