Posted on May 24, 2015
The cost of selling a book involves more than just printing. It includes the book’s entire life cycle; everything from warehousing and inventory to handling and distribution makes up the Total Cost of Ownership. TCO is a revolutionary idea that embraces a big picture approach instead of sticking with a traditional printing model – it’s the first step to staying successful in a changing industry.
Digital inkjet technology is a key part of this new model. It enables you to print fewer books, more often, reducing risk and cost. Operating lean lets you redeploy your capital where it counts – acquiring that next big author, investing in new technology, or bringing new talent into your organization.